THE COMPANY
Andreas von Seibert
FOUNDER
Music has the power to transport us to another time & place, to memories & events....
Andreas has always been captivated by the quiet alchemy of poetry and sound, the way a melody can move a room, a lyric can shift a life. It is this magic he longs to share, connecting with a wide community of music lovers and devoted musicians alike.
In the 1990s, as a chart-topping songwriter and accomplished performer, Andreas stepped onto the world’s stages alongside some of music’s most iconic legends. Night after night, city after city, he experienced the pulse of the industry from the inside, not just the spotlight, but the intricate machinery that keeps it burning bright.
​
Life on the road became his greatest classroom. Touring across continents offered him rare insight into the complexities of artist management, production, and performance at the highest level. Along the way, he built enduring friendships and meaningful alliances that would shape his journey for years to come.
​
Yet even amid the applause, a quiet idea followed him, a vision taking form in the background. Determined to give it substance, Andreas turned toward academia, earning a Master’s degree in Business Management & Philosophy. He later refined his strategic expertise as a Programme Manager at Google, gaining first-hand experience at the forefront of innovation and global business leadership.
Today, Andreas stands at the intersection of artistry and strategy. He weaves together creative instinct and commercial intelligence, guiding artists not only toward visibility, but toward lasting resonance.
It is this rare harmony, passion grounded in expertise, that formed the foundation of .
​​
​
is an independently owned strategic creative agency, endlessly curious,
boldly independent, and driven to reimagine how business is done in the world of music touring.
Rooted in the heart of Georgian Dublin, our headquarters may be historic, but our mindset is anything but.
From this vibrant base, a dynamic team of 28 sharp, resourceful, and relentlessly driven professionals
orchestrates the moving parts of global tours with precision and passion.
Together, we organise, empower, and support our network on the ground, more than 20 tour managers, over 300 crew members, and approximately 20 artists, delivering seamless operations across continents and time zones.
We thrive in the space where creativity meets logistics, where vision meets execution, and where every detail matters.
Expertise. Intuition. Ingenuity.
FOCUS
Perfection on the road isn’t an aspiration, it’s our standard.
We are relentlessly committed to shaping every tour into the very best version of itself, no matter what it demands of us.
PASSION
The hunger to create exceptional work is woven into who we are. It’s what allows us to approach every project with renewed energy, sharp focus, and genuine excitement.
EMPATHY
Experience guides us, but listening defines us. We tune in carefully, seeking to understand your ambitions and challenges so we can realise your project with clarity and care.
TEAMWORK
We stand alongside you in the shared pursuit of excellence. Think of us as an extension of your team, bringing the skills, experience, and commitment needed to elevate every project.
HIGH VALUES
Great work matters, but character matters more. Our success stems from how we show up:
with integrity, accountability, and genuine respect for our clients and each other.
Quality is the baseline. Integrity is the difference.
WE BELIEVE IN THE ARTIST AND IN US!
Since 2008, has helped artists and bands from across the globe travel millions of miles, quite literally,
carrying their music, their stories, and their vision to audiences everywhere.
Proudly and fiercely independent, we exist to champion the makers: artists, bands, publishers, record labels, managers,
and the many hands behind the scenes. Our purpose is simple yet powerful:
to help creative talent build careers that are not only successful, but sustainable.
FOR ARTISTS, BY ARTISTS
We’re a (not-so) small, close-knit team with one clear focus: helping you look, sound, and feel your absolute best.
Our backgrounds are as diverse as the stages we support.
Some of us honed our expertise with leading service providers in the industry. Others have stood in the spotlight as musicians, worked behind the scenes on West End productions, or built careers in design and creative direction.
Together, those experiences shape how we think, how we problem-solve, and how we deliver.
We’ve worked hard to build a company capable of doing big things, thoughtfully, strategically, and with heart.
And we’re here to help you do the same.
THE CITY BEAUTIFUL, AND BEYOND...
Although down-town Dublin is the place we call home, our outlook and our collaborations are global.
We work seamlessly with artists and partners from every corner of the world,
building strong connections that transcend geography.
At , we live by a simple principle borrowed from campsite rules: leave the world better than you found it.
For us, that means supporting causes that matter, sharing knowledge generously, nurturing talent,
and creating space for our team to think boldly and creatively.
It means contributing positively to our industry, to our community, and to the people we work with every day.
Benjamin Morgan
Managing Director
With over 20 years of experience helping drive the growth of AEG U.S., Benjamin brings a proven track record of strategic expansion and industry leadership to SilverMaple.
Formerly based in Los Angeles, he relocated to Dublin with a clear vision, and has since played a pivotal role in significantly expanding SilverMaple’s global footprint. His blend of international perspective, commercial acumen, and deep industry insight continues to fuel the company’s forward momentum.
Scott Byrne
Head of Touring
(Americas)
Educated at MIT, Scott spent his formative “apprentice years” on the road as a Tour Manager for some of the world’s most iconic large-scale productions, including U2 and the Rolling Stones across the United States.
He joined SilverMaple in 2012, bringing with him a rare combination of technical precision and real-world touring expertise — and has proudly called Dublin home ever since.
Marc Emmerich
Head of Touring
(Rest of World)
Marc spent 15 years with Bertelsmann Music Group (BMG), where he led tour operations across South-East Asia, overseeing complex productions in diverse and fast-moving markets.
He joined the team in 2017, bringing with him deep operational expertise and a steady, solutions-focused mindset. His practical approach and calm leadership have a way of making even the most intricate projects appear seamless.
Caroline Davenport
Artist Liaison
Caroline holds a Master’s degree in Marketing & Public Relations and began her career in environments where excellence is non-negotiable. At Harrods, she delivered exceptional client experiences, attending to individual needs with precision and care. She later worked with the BBC as a Guest Liaison Manager, supporting talent and ensuring every requirement was seamlessly met within live and recorded productions.
She joined SilverMaple in 2016, bringing with her a refined understanding of service, communication, and high-level stakeholder management — all delivered with professionalism and warmth.
Gareth O'Neill
Pre-Planning &
Production Design
Arguably, the most critical phase of any operation is its earliest one — planning and design. Gareth and his team approach this stage with meticulous attention, ensuring that every essential detail is gathered, analysed, and structured with precision.
By building a comprehensive foundation from the outset, they equip subsequent teams with robust “best practice” intelligence — giving every project not just a head start, but a decisive advantage.